Caffeine: Friend or Foe?

Can Caffeine Unlock Previously Unknown Cardiac Benefits?        Caffeine is the most widely consumed cognitive enhancer in the world, and many in the nootropics community know the cognitive benefits of adding caffeine into their Nootropic stack (Mental Mojo uses 150mg of caffeine per serving, about the same as a small coffee from Starbucks). Now new health benefits derived from caffeine are coming to light thanks to a study appearing in PLOS Biology, by Authors Judith Haendeler and Joachim…

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Dad Was Right: Sugar Rots Your Brain

Does Your Sugar Intake Approach the "Tipping Point?" There's a reason Mental Mojo is sweetened with natural stevia: sugar is linked to Alzheimer's. As a neurochemist-designed, patent-pending brain booster whose actives were originally developed to fight this pernicious disease, we saw the proverbial writing on the wall with sugar years ago, but it wasn't until February of 2017 that the Sugar-Alzheimer's link was made official in a clinical study conducted by the University of Bath. The study…

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Can Pupil Size Predict IQ?

Could IQ--a famous standard of intelligence that has long eluded quantification--be as easy to measure as pupil size? Could the reason why establish a link between norepinephrine and fluid intelligence (and therefore, Mental Mojo consumption--See last paragraph)? Georgia psychologists Jason Tsukahara and colleagues hypothesize affirmatively in a paper they published two months ago. First a little background. Pupils have long been known to vary in size due to changes in emotional state and cognitive effort (i.e., brain strain). As Tsukahara writes: Starting in…

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10 Remarkable Things You Don’t Know About Einstein

Everybody knows that Einstein was an extraordinary genius, but very few know that his brain and eyes were stolen post mortem.  That's right: plucked right from his cold, blue corpse, which was scheduled for cremation and storage in a secret location (to avoid the erection of a shrine by his fans).  The thief was infamous pathologist Thomas Harvey, who snuck into Princeton's morgue and absconded with Einstein's brain and eyeballs hoping to learn the secret of his brilliance (Harvey…

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What Drives Decisiveness?

Paralysis by analysis: we've all been there.  But the average CEO has to complete 139 tasks each week, and must make 50% of the decisions underlying them in 9 minutes or less.  How do they do it?  In her TED talk, Sheena Iyengar identifies and explains how "choice overload" catalyzes indecision, and identifies four techniques that can help overcome it: cut, concretize, categorize and condition for complexity.  Check out her presentation here, and if you're in a…

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Midterm Mojo

Start your weekend of midterm studying right with 50% off your purchase of Mental Mojo! Get your edge to set the curve with the caffeine-free, brain-boosting drink, and now for only $14.99 until March 11th. What more is there to say about this great deal except for: GET YOUR MENTAL MOJO ASAP!   Read the previous blog post for some more great study tips to ace the midterms.

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Mental Mojo’s Co-Founder Talks Entrepreneurship

Mental Mojo Co-Founder, Stephen Klein, describes the risk he took in order to embark on the journey to starting the company. The article is sure to inspire you to rethink your worries about entrepreneurship and jump up to chase your dream.   "Because the truth is that no matter what, whether you sink or swim, you’ll survive."   Read Stephen's entire article in Under 30 CEO, and find the motivation to start something great by taking a…

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Avoid the Mid-Semester Slump with Mental Mojo

The end of February is here, quickly leading us to March and the slump we fall into right before Spring Break.   But you still need to stay focused, continue to study, and ace your tests. Read up on tips that, along with drinking smart by drinking Mental Mojo, will help you handle studying around this time of year: https://www.collegetips.com/college-classes/study-tips.php Make sure that you re-read the final tip on the list: "Avoid Studying on Coffee, Ritalin and Adderall".…

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Valentine’s Day Talk Nerdy to Me Competition!

Valentine's Day is just around the corner and we want to hear your nerdiest and cheesiest pick up lines to celebrate! We will choose one lucky winner on February 14th and he or she will win a whole year's subscription of Mental Mojo. In case you think you misread, we really mean A WHOLE YEAR'S SUBSCRIPTION OF MENTAL MOJO!!!   Check out the video below of Professor Puppet describing the competition:   Now that you've heard Professor Puppet, and…

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Entrepreneurs @ ASU

From perception to product: Stephen Klein and Ganes McCulloch presented The Mental Mojo Story at the Entrepreneurs@ASU social last week at the W.P. Carey School of Business. The Entrepreneurship and Innovation Group at the Arizona State University launched in 2010 and has since put on many events, inviting local entrepreneurs to inspire current students. Mental Mojo's co-founders were proud to be invited to share their story of founding the company. The thoughtful questions from the aspiring student…

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