Science: The Spark Plug of Persuasion

10 out of 10 scienticians agree! Reading this article will make you 100% more likely to jump higher, run faster, and become rich beyond your wildest dreams. Ok, not really, but research shows that we’re far more likely to be persuaded by advertisements and articles that seem more, well, sciencey. In this week’s Science Saturday, a look at why we’re so persuaded by statistics, graphs and charts and how you can use science to become more convincing.

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